The Programmatic Publisher
The automation of buying media has created significant challenges and opportunities in the publishing landscape.
-
How Trinity Mirror is using server-side ad trading to tap brand budgets
February 6, 2017 • 4 min read -
Lower match rates and reduced yields: Publishers’ concerns about server-side header bidding
January 30, 2017 • 3 min read -
‘One of the most critical roles’: Inside the evolving world of ad operations
January 26, 2017 • 4 min read -
How second-price auctioning can create headaches for publishers
January 16, 2017 • 4 min read -
The latest crucial role at publishers: The programmatic analyst
January 9, 2017 • 4 min read -
The Telegraph is quadrupling the size of its programmatic ad team
January 4, 2017 • 2 min read -
Year in Preview: Programmatic alliances splinter
December 28, 2016 • 4 min read -
Ad tech’s biggest winners and losers in 2016
December 23, 2016 • 3 min read -
‘The professionalization of fraud’: Agencies are alarmed by ‘Methbot’ scheme
December 21, 2016 • 3 min read -
Publishers start testing server-based bidding for video ads
December 21, 2016 • 2 min read