The Programmatic Publisher
The automation of buying media has created significant challenges and opportunities in the publishing landscape.
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How Vice reassures brand-safety conscious advertisers
October 4, 2017 • 3 min read -
The FT warns advertisers after discovering high levels of domain spoofing
September 27, 2017 • 3 min read -
How MailOnline is building an insights business
September 22, 2017 • 4 min read -
Why El Pais owner Prisa is shifting from header bidding to server-side bidding in 9 markets
September 22, 2017 • 4 min read -
Ladbible tries to assure brand-safety conscious advertisers
September 19, 2017 • 4 min read -
The GDPR will help or hurt publishers, depending on who you ask
September 8, 2017 • 3 min read -
Ads.txt, created to help publishers fight fraud, isn’t being adopted by publishers
September 6, 2017 • 3 min read -
How BBC Worldwide trained its 100-person sales force in 12 markets in programmatic
September 6, 2017 • 4 min read -
The Independent and Evening Standard are giving marketers real-time editorial data
September 4, 2017 • 3 min read -
An open letter to publishers on ads.txt: Adopt or be blocked
September 1, 2017 • 2 min read -
Amazon pushes new header solution in UK, but publishers are wary
August 25, 2017 • 4 min read -
How The Meet Group battles header bidding’s mobile app problem
August 25, 2017 • 3 min read