The Programmatic Publisher
The automation of buying media has created significant challenges and opportunities in the publishing landscape.
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How publishers are getting fooled by ads.txt fraud
November 6, 2017 • 5 min read -
On the minds of European publishers: Platform pushback, GDPR enforcement and ad fraud
October 26, 2017 • 3 min read -
‘The art of buying crap’: The Guardian wants publishers to unite to clean up programmatic
October 25, 2017 • 3 min read -
Best of the week: Apple acts against publishers’ interests
October 20, 2017 • 3 min read -
‘Doing more with fewer’: Why Turner cut its SSPs from 30 to 6
October 20, 2017 • 3 min read -
‘Our president is often not brand-safe’: Why publishers struggle to monetize the Trump bump
October 18, 2017 • 4 min read -
Conde Nast’s Craig Kostelic: ‘We’re completely embracing programmatic’
October 18, 2017 • 2 min read -
Publishers are already feeling pain from Apple’s move against ad tracking
October 16, 2017 • 4 min read -
Kiplinger doubled revenue per visit after reducing content-recommendation vendors
October 13, 2017 • 2 min read -
How one UK sports publisher went all programmatic
October 11, 2017 • 4 min read -
Ad tech vendors remove Financial Times video inventory
October 9, 2017 • 4 min read -
Why Swedish publisher Nyheter24-Gruppen is creating its own beauty products
October 6, 2017 • 4 min read -
Programmatic advertising is preparing for the first-price auction era
October 5, 2017 • 4 min read