The Programmatic Marketer
The advent of programmatic has meant a shift in marketing, with many unanswered questions on how to best organize for automated digital marketing and what this means for transparency.
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The great winnowing: Ad buyers are dropping DSPs to reduce fees and duplication
June 19, 2017 • 3 min read -
How independent digital agency Cramer-Krasselt built its trading desk
June 13, 2017 • 4 min read -
German supermarket Lidl consolidates media buying into independent ad tech
June 13, 2017 • 2 min read -
Why images are the next frontier for ad targeting
June 9, 2017 • 4 min read -
Viewability standards have a gaping hole: mobile apps
June 6, 2017 • 4 min read -
How Bayer cut its video ad rates 70 percent by bringing its DMP in-house
June 5, 2017 • 2 min read -
‘We’re often working with one second’: Most viewable ads are gone in a flash
May 26, 2017 • 3 min read -
Ad buyer, beware: How DSPs sometimes play fast and loose
May 25, 2017 • 5 min read