The Programmatic Marketer
The advent of programmatic has meant a shift in marketing, with many unanswered questions on how to best organize for automated digital marketing and what this means for transparency.
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How Coca-Cola targeted ads based on people’s Facebook, Instagram photos
May 16, 2017 • 3 min read -
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Programmatic 101: Marketers turn to vendors for ad tech lessons
May 10, 2017 • 3 min read -
Who needs media planners when a tireless robot named Albert can do the job?
May 9, 2017 • 3 min read -
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‘A proverbial black box’: Open-exchange auctions have a transparency problem
May 8, 2017 • 4 min read -
Transparency is the new black: Takeaways from Digiday’s Programmatic Summit
April 27, 2017 • 3 min read -
A user’s guide to the battle of marketing clouds
April 21, 2017 • 3 min read -
‘Start small and justify’: Inside Tumi’s programmatic evolution
April 20, 2017 • 3 min read -
The current state of UK programmatic advertising in 5 charts
April 12, 2017 • 4 min read -
‘Change is hard’: Renault plans to double programmatic ad spending
April 12, 2017 • 3 min read -
Platforms make concessions on measurement, but not too many
April 12, 2017 • 2 min read -
Hitting the plateau: Inside the cratering of an ad tech firm
April 11, 2017 • 4 min read