The Programmatic Marketer
The advent of programmatic has meant a shift in marketing, with many unanswered questions on how to best organize for automated digital marketing and what this means for transparency.
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Why brand pressure campaigns alone won’t derail Breitbart
March 2, 2017 • 5 min read -
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Domain spoofing remains a huge threat to programmatic
February 28, 2017 • 3 min read -
How traffic resellers trip third-party verification filters
February 28, 2017 • 4 min read -
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Blast from the past: Pop-unders are back in vogue for ads
February 23, 2017 • 6 min read -
Getting louder: A view of the programmatic audio landscape
February 21, 2017 • 3 min read -
5 reasons why taking programmatic ‘in-house’ remains a headache
February 14, 2017 • 4 min read -
How smart TV maker Vizio’s privacy settlement hurts programmatic TV advertisers
February 9, 2017 • 4 min read -
Best of the week: Havas teaches programmatic while ad land remembers a famous tweet
February 3, 2017 • 4 min read -
Quiz: Can you pass Havas’ programmatic quiz?
February 1, 2017 • 1 min read -
How Havas trained 5,000 people in programmatic
February 1, 2017 • 2 min read -
‘It’s hard to find thinkers and doers’: The challenges of hiring programmatic experts
January 31, 2017 • 4 min read