The Programmatic Marketer
The advent of programmatic has meant a shift in marketing, with many unanswered questions on how to best organize for automated digital marketing and what this means for transparency.
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Ad tech firms are using Google’s ad scandal to sell their own products
March 30, 2017 • 3 min read -
Brand safety remains a frustrating game of Whack-A-Mole
March 27, 2017 • 6 min read -
These MIT grads are having their 15 minutes of programmatic fame
March 24, 2017 • 2 min read -
The sunshine agency: Inside Crossmedia’s transparent model
March 23, 2017 • 4 min read -
From the Unintended Consequences Dept: Viewability mandates cause more ad clutter
March 23, 2017 • 4 min read -
PwC wants in on the agency business, but not media buying
March 23, 2017 • 4 min read -
‘Indefensible’: Ad execs light up Google over brand safety
March 22, 2017 • 5 min read -
Financial Times sales chief on ad fraud: ‘There is no collective will’
March 20, 2017 • 4 min read -
Pernod-Ricard used weather data to target drinkers during the East Coast blizzard
March 15, 2017 • 3 min read -
Media buyers’ biggest issue with private marketplaces
March 8, 2017 • 3 min read -
How WPP’s Exchange Lab trains programmatic buyers
March 7, 2017 • 2 min read -
Allstate dropped ads from Breitbart only to have them pop up on other extremist sites
March 2, 2017 • 2 min read -
Why brand pressure campaigns alone won’t derail Breitbart
March 2, 2017 • 5 min read