The Programmatic Marketer
The advent of programmatic has meant a shift in marketing, with many unanswered questions on how to best organize for automated digital marketing and what this means for transparency.
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‘I just wanted to organize this mess’: An oral history of the Lumascape
September 12, 2017 • 6 min read -
Internet mysteries: Why do ad tech companies rarely die?
September 12, 2017 • 3 min read -
Pernod Ricard takes more ad buying in-house — and sees the benefits
September 5, 2017 • 4 min read -
How big sporting events become magnets for ad fraud
August 28, 2017 • 2 min read -
Best of the week: Brands add mainstream news outlets to their blacklists
August 25, 2017 • 3 min read -
Brands are now blacklisting mainstream news sites, including Fox News
August 21, 2017 • 3 min read -
Internet mysteries: Why does last-touch attribution persist?
August 17, 2017 • 3 min read -
Why few ad buyers are satisfied with their programmatic training
August 7, 2017 • 2 min read -
How Moat mastered the art of the ad tech pivot
August 3, 2017 • 5 min read