The Programmatic Marketer
The advent of programmatic has meant a shift in marketing, with many unanswered questions on how to best organize for automated digital marketing and what this means for transparency.
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But did it work? Ad measurement companies are thriving
July 25, 2017 • 3 min read -
Why video ad fraud remains a persistent problem for ad buyers
July 13, 2017 • 6 min read -
Accenture is touting an AI-driven programmatic video ad
July 5, 2017 • 2 min read -
The global state of consumer trust in advertising in 5 charts
July 4, 2017 • 4 min read -
In programmatic, buyers sometimes don’t know what type of auction they’re bidding in
June 30, 2017 • 5 min read -
Twitter’s got ad tech ambitions but current challenges
June 28, 2017 • 3 min read -
Digiday Research: PMPs have insufficient inventory to appease marketers
June 26, 2017 • 3 min read -
Why blockchain faces an uphill battle in fixing ad tech’s transparency problems
June 23, 2017 • 3 min read -
‘Painful and obtrusive’: Agency executives’ ad-tech pitch pet peeves
June 22, 2017 • 2 min read -
How Adidas brought transparency to its digital ad buying
June 21, 2017 • 3 min read -
Why media buyers are often absent from discussions that set programmatic standards
June 20, 2017 • 4 min read