The Programmatic Marketer
The advent of programmatic has meant a shift in marketing, with many unanswered questions on how to best organize for automated digital marketing and what this means for transparency.
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Lingua programmatica: The IAB is trying to standardize ad tech’s messy terminology
January 17, 2018 • 2 min read -
‘Programmatic is a relatively dumb system’: IBM wants to use blockchain to clean up media
January 15, 2018 • 3 min read -
Move over DMP, DSP and SSP: CDP is ad tech’s hot new acronym
January 11, 2018 • 3 min read -
One digital media area the duopoly isn’t dominating: Cannabis ads
January 10, 2018 • 4 min read -
Apple is rattling ad tech with Safari’s anti-tracking moves
December 18, 2017 • 3 min read -
Flight to quality takes hold in end-of-year video ad spending, pushing up prices
December 5, 2017 • 3 min read -
How Nissan weaned itself off the click-through rate
November 9, 2017 • 3 min read -
Blast from the past: Why old ad fraud tactics won’t die
October 30, 2017 • 5 min read -
How eyewear maker Luxottica takes control of programmatic
October 27, 2017 • 2 min read -
Now Google is in the spotlight for Russian propaganda ads
October 10, 2017 • 3 min read