The Programmatic Marketer
The advent of programmatic has meant a shift in marketing, with many unanswered questions on how to best organize for automated digital marketing and what this means for transparency.
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Why Radisson Hotel Group is using Accenture Interactive to build an ad tech stack
May 11, 2018 • 3 min read -
‘A hostile takeover’: Huawei’s Nick Graham on the transition to digital media
May 11, 2018 • 3 min read -
Jellyfish’s Gawain Owen on how companies can demand transparent supply chains
May 4, 2018 • 3 min read -
Marketers still shy away from venturing too deeply into ad tech
April 27, 2018 • 2 min read -
Marketers see AI coming, but not as quickly as some would think
April 16, 2018 • 3 min read -
AI isn’t ready for prime time because of bad data, say marketers
April 13, 2018 • 3 min read -
Brands sound off on their frustrations with AI: ‘It’s like what VR was a few years ago’
April 12, 2018 • 3 min read -
Platform disintermediation of media agencies gains speed
April 11, 2018 • 4 min read