The Programmatic Marketer
The advent of programmatic has meant a shift in marketing, with many unanswered questions on how to best organize for automated digital marketing and what this means for transparency.
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Behind the bid-caching debate, signs of ad tech commoditization
August 29, 2018 • 4 min read -
Ads.cert is the digital media’s latest effort to combat fraud
July 24, 2018 • 5 min read -
Why brands favor a ‘hybrid’ in-house marketing approach
July 12, 2018 • 3 min read -
As brands take marketing in-house, consultancies cash in
June 27, 2018 • 6 min read -
Consulting firms are now a serious alternative in the eyes of more advertisers
June 8, 2018 • 6 min read -
Candid thoughts of marketers on GDPR, cutting out agencies and Facebook ROI
June 1, 2018 • 4 min read -
Maserati looks to targeted TV ads to find rich car buyers
May 22, 2018 • 3 min read