Marketing on Platforms
It's a platform world, and we're all just living in it. Brands are grappling with how to create content across Facebook, Snapchat and Instagram -- and whatever new thing comes along next.
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Marketing in the age of Trump: How the LGBT Center created ‘F*ck Without Fear’
April 17, 2017 • 3 min read -
Why The Financial Times has increased marketing spending by nearly a third
April 17, 2017 • 3 min read -
Watch out, Burger King’s using TV spots to trigger your Google Home
April 12, 2017 • 3 min read -
How Three Olives tries to stand out in the saturated vodka market
April 11, 2017 • 3 min read -
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Big brand pullouts will have had limited impact on YouTube
April 3, 2017 • 3 min read -
Snapchat’s pitch to small brands and businesses: Self-serve sponsored geofilters
March 30, 2017 • 4 min read -
#eatclean: How Instagram is fueling the healthy-living brand boom
March 28, 2017 • 6 min read -
Opportunism knocks: Marketers and media take on Google
March 24, 2017 • 7 min read -
‘Accessibility and usability’: Why brands are turning to SMS bots
March 24, 2017 • 3 min read -
