Marketing on Platforms

It's a platform world, and we're all just living in it. Brands are grappling with how to create content across Facebook, Snapchat and Instagram -- and whatever new thing comes along next.

  • ‘Play to the strengths of each platform’: Inside Diageo’s voice ads strategy

  • Pitch deck: How billboard boat company Ballyhoo Media sells itself to brands

  • ‘A place of positivity’: How Imgur pitches advertisers

  • Facebook’s Rob Goldman: DTC brands aren’t just good direct marketers

  • Citi’s Carla Hassan: Marketing is now about an ‘end-to-end experience’

  • ‘We’ll stop with the pivot to video’: Digiday’s 2019 editorial resolutions

  • Intuit’s Lara Balazs: The best marketers are great storytellers

  • Twitter’s Sarah Personette: Video and ‘brand purpose’ will continue to take center stage

  • ‘Going where the customer is’: Marketers are coming for messaging apps

  • Houseparty aims to fend off competition from Facebook as usage stalls

  • Facebook pitch deck

    ‘We want these platforms to be healthy’: Why top marketers won’t quit Facebook after 2018 scandals

  • Soccer promoter Relevent Sports gets into smart speakers

  • Facebook’s Carolyn Everson: Privacy is ‘the foundation of our company’