Marketing on Platforms
It's a platform world, and we're all just living in it. Brands are grappling with how to create content across Facebook, Snapchat and Instagram -- and whatever new thing comes along next.
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Twitter bright spot: Big advertisers like its slate of live shows
April 18, 2018 • 4 min read -
TED finds a new broadcast channel in Facebook Watch
April 18, 2018 • 2 min read -
Sorrell’s exit from WPP leaves a void in the fight against the duopoly
April 16, 2018 • 3 min read -
How Bareburger is using AR on Snapchat to drive people to its restaurants
April 12, 2018 • 3 min read -
After stopping ads on Snapchat and YouTube, Captain Morgan focuses on Facebook and Spotify
April 12, 2018 • 3 min read -
Facebook hearings shine a light on tech industry’s ills
April 11, 2018 • 3 min read -
Under questioning, Zuckerberg doesn’t help digital advertising’s creepy reputation
April 11, 2018 • 4 min read -
American Express will use ad targeting on NYC taxis
April 10, 2018 • 3 min read -
Ad buyers expect Spotify to focus more on ad business post-IPO
April 5, 2018 • 5 min read -
‘It’s still all reactive’: Rating Mark Zuckerberg’s redemption tour
April 5, 2018 • 3 min read -
How Facebook’s shutdown of third-party data affects advertisers
March 30, 2018 • 5 min read