Marketing on Platforms
It's a platform world, and we're all just living in it. Brands are grappling with how to create content across Facebook, Snapchat and Instagram -- and whatever new thing comes along next.
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Snapchat’s programmatic augmented reality ads are gaining traction
May 16, 2018 • 2 min read -
Lexus tests Foursquare’s location data with latest car campaign
May 15, 2018 • 3 min read -
How Roman advertises erectile dysfunction pills online
May 14, 2018 • 4 min read -
Facebook’s big threat isn’t Cambridge Analytica, it’s advertisers questioning ROI
May 14, 2018 • 5 min read -
‘Amateur’: Advertisers size up the Russian-linked Facebook ads
May 11, 2018 • 4 min read -
The duopoly still dominates, but it’s facing its limits
May 11, 2018 • 4 min read -
Facebook’s issue ads policy adds barrier to brands jumping on social movements
May 10, 2018 • 3 min read -
Why The Vitamin Shoppe is launching 800 Instagram accounts
May 9, 2018 • 2 min read