Marketing on Platforms
It's a platform world, and we're all just living in it. Brands are grappling with how to create content across Facebook, Snapchat and Instagram -- and whatever new thing comes along next.
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Cheatsheet: Snapchat’s programmatic transition is messing with its ad prices
May 1, 2018 • 4 min read -
NewFronts publishers seize on brand safety as a selling point
May 1, 2018 • 3 min read -
Snapchat’s new shot at high-tech glasses comes with a more traditional marketing strategy
April 30, 2018 • 4 min read -
In a sign of the times, NBCU’s NewFronts pitch leans on brand safety
April 30, 2018 • 3 min read -
Why Instagram managed to remain unscathed amid Facebook scandals
April 27, 2018 • 4 min read -
Unskippable six-second video ads are coming to Snapchat
April 25, 2018 • 2 min read -
Reddit to grow its 75-person brand partnerships team by 50 percent to woo advertisers
April 24, 2018 • 4 min read -
While Facebook gets roasted, YouTube stays in the shadows
April 23, 2018 • 5 min read -
‘There’s a momentum to it’: The Kanye West guide to social media
April 20, 2018 • 4 min read -
‘It’s certainly never going to end’: How Chase polices brand safety on YouTube
April 19, 2018 • 3 min read -
How Snapchat is courting direct-response marketers
April 19, 2018 • 4 min read