Life Beyond the Cookie
A comprehensive view of how the ad industry at large is preparing for the loss of the third-party cookie.
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Amid post-cookie confusion, Amazon plans to launch an identifier of its own
June 1, 2021 • 4 min read -
‘We’re not investing right now’: Publishers skeptical as ID tech comes knocking
May 20, 2021 • 6 min read -
For U.S. News and World Report, first-party audiences are in decision mode
May 17, 2021 • 4 min read -
Gannett prepares for cookiepocalypse from many angles at once
April 30, 2021 • 4 min read -
The New York Times says it won’t use identity tech like Unified ID 2.0
April 22, 2021 • 5 min read -
‘As good a chance as anybody’: Verizon Media looks to build on its DSP hot streak
April 19, 2021 • 4 min read -
Google’s privacy plan brings changes, but not as many as marketers think
April 14, 2021 • 6 min read -
Vendors jostle for position ahead of coming contextual pivot
April 13, 2021 • 4 min read