Life Beyond the Cookie
A comprehensive view of how the ad industry at large is preparing for the loss of the third-party cookie.
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With pandemic continuing to recede, publishers pitch longer-term partnerships
March 12, 2021 • 3 min read -
Gaps remain in industry guidelines for controversial email-based identity tech
March 11, 2021 • 5 min read -
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Why Google’s approach to replacing the cookie is drawing antitrust scrutiny
February 2, 2021 • 5 min read -
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The jig is up: The end of the identity workaround
December 28, 2020 • 5 min read -
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With first-party data, Allrecipes is able to bake reader comments into advertisings tools
December 10, 2020 • 5 min read -
‘Very pleasantly surprised’ Google shares results of Privacy Sandbox experiments
October 22, 2020 • 4 min read