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Here are the numbers to know in Omnicom’s potential purchase of IPG
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Future of Measurement
Future of Measurement
As outcomes become a preferred metric, Disqo hopes to corner the market with its new tool
August 3, 2022
Future of Measurement
How Geopath is trying to capitalize on OOH’s moment in the sun by updating and aligning industry measurement
July 28, 2022
Future of Measurement
Havas Media Group bumps up its commitment to attention metrics, which is linked to positive emissions and sustainability
June 3, 2022
Future of Measurement
Dueling research on attention metrics shows its importance, but also there is work still to be done
April 29, 2022
Future of Measurement
New study reveals large gaps in what consumers think they do online — vs. what they actually do
April 12, 2022
WTF Series
WTF is the difference between measurement and currency?
March 21, 2022
Future of Measurement
How one data solutions startup wants to simplify the complex world of data sets across platforms
March 3, 2022
Future of Measurement
Omnicom’s Annalect lands exclusive access to a massive trove of consumer card-purchase information
February 25, 2022
Future of Measurement
Overheard at IAB’s ALM: Omnichannel’s challenges seem to outweigh its potential
February 9, 2022
Future of Measurement
Vrity’s latest research sets out to prove values-based advertising can affect the bottom line
February 3, 2022
Future of Measurement
‘A very, very strategic moment’: In conversations about 2022 ad deals, first-party data takes center stage for more publishers
December 9, 2021
Future of Measurement
‘The beginning of a trend’: Performance metrics begin creeping into different parts of publishers’ ad deals
November 22, 2021
Future of Measurement
A ‘constant merry-go-round’: Nielsen and Comscore say the right things, but aren’t progressing fast enough for media buyers
September 30, 2021
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