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The Creator Economy

Marketers are increasingly turning to Instagram, Snapchat and YouTube stars to get through to audiences.

The Creator Economy

Creators brace for AI bots scraping their work

September 29, 2025
The Creator Economy

Amid competition with Roblox, Fortnite’s in-game item strategy appeals to both creators and brands

September 24, 2025
The Creator Economy

LinkedIn algorithm tweaks lead to views slump for some creators

September 23, 2025
Marketing in Sports

Sports rights owners are embracing YouTube creators as their next media partners

September 22, 2025
Digiday Publishing Summit

Why The Hill credits growing engagement for its social traffic bump

September 19, 2025
Digiday Publishing Summit

How EssentiallySports’ creator program benefits both sides of the equation

September 18, 2025
Digiday Publishing Summit

One year in, Business Insider’s AI onsite search is boosting engagement

September 17, 2025
The Creator Economy

Brands turn to Discord servers as a means to reach niche influencer channels in their own ‘communities’

September 15, 2025
The Creator Economy

In Graphic Detail: Virtual influencers click with young audiences, yet brands’ interest wanes

September 11, 2025
The Creator Economy

Roblox’s growth comes with growing pains between creators and ad sales

September 9, 2025
The Creator Economy

Creators are leveraging CTV channels as added value for sponsorship deals

September 8, 2025
The Creator Economy

Transparency is fueling a surge in creators’ sponsorship rates

September 5, 2025
The Creator Economy

Team hires, studio rental fees: The hidden costs of creators

September 4, 2025

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