The Creator Economy
Marketers are increasingly turning to Instagram, Snapchat and YouTube stars to get through to audiences.
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BDG’s new event franchises are taking a page from the Met Gala playbook
February 4, 2022 • 4 min read -
With Marquee, Jellysmack looks to turn non-digital natives into a new generation of internet stars
January 20, 2022 • 4 min read -
Tastemade adds programs to sell and manage subscriptions, events for creators
November 22, 2021 • 6 min read -
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Media Briefing: As student athletes begin signing brand deals, sports publishers want in
July 29, 2021 • 15 min read -
As NIL era arrives, marketers find an influencer playbook
July 12, 2021 • 6 min read -
Why video conference app Webex is betting big on influencer marketing
June 30, 2021 • 4 min read -
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To get the attention of millennials and Gen Z, Ace Hardware is turning to influencers
April 15, 2021 • 3 min read -
‘A cost-effective option’: Why DTC brands are believing in micro-influencers
March 12, 2021 • 4 min read