The Creator Economy
Marketers are increasingly turning to Instagram, Snapchat and YouTube stars to get through to audiences.
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In the platforms’ arms race for creators, YouTube Shorts splashes the cash
February 1, 2023 • 5 min read -
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Marketers seek agency-of-record relationships with influencer agencies as influencer marketing matures
January 31, 2023 • 4 min read -
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How YouTube is calculating creators’ ad-revenue shares for Shorts
January 23, 2023 • 1 min read -
Future of TV Briefing: TikTok’s revenue-sharing terms are turning off some creators
January 18, 2023 • 7 min read -
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Why this luxury hotel chain bets on user generated content’s ‘power of the people’
December 7, 2022 • 3 min read -
The Container Store taps brand ambassadors to inspire people to tackle home organization
October 27, 2022 • 3 min read -
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What beauty brand Fenty can gain from Rihanna’s Super Bowl halftime show
September 30, 2022 • 4 min read -
Media Buying Briefing: How influencers became the new power brokers for media agencies
September 19, 2022 • 9 min read -
As ad budgets are slashed in the absence of cash, marketers are ‘bartering’ influencers
September 12, 2022 • 4 min read