The Creator Economy
Marketers are increasingly turning to Instagram, Snapchat and YouTube stars to get through to audiences.
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‘Bring in the younger generations’: Inside Travelers’ influencer marketing strategy
October 14, 2020 • 4 min read -
‘Wildly under-utilized’: What influencer marketing looks like for the 2020 election
October 1, 2020 • 4 min read -
For some brands, General Mills is prioritizing brand advocates over influencers
July 21, 2020 • 3 min read -
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Production problems are leading marketers to try crowdsourcing marketing again
April 17, 2020 • 4 min read -
YouTube star David Dobrik to advertisers: Learn to trust the creator
March 17, 2020 • 5 min read -
Instagram influencers are creating their own TV-style ad breaks
March 5, 2020 • 3 min read -
‘A bit impersonal’: The rise of influencer marketing agencies rankles influencers
February 6, 2020 • 4 min read -
‘Definitely a concern’: Influencer fraud is on the rise again on Instagram
January 23, 2020 • 4 min read -
‘Treat it like a real media channel’: Brands are changing how they work with influencers
September 19, 2019 • 7 min read