Last chance:
Join us for the Digiday Publishing Summit | Sept. 23-25 in Miami
Subscribe
|
Login
Reader
Digiday+ Member
Subscribe Now
Digiday+ homepage
FAQ
Account Overview
Logout
Last chance:
Join us for the Digiday Publishing Summit | Sept. 23-25 in Miami
News
Digiday +
Podcasts
Events
Awards
News
Digiday +
Podcasts
Events
Awards
Hot Topics
The Programmatic Publisher
The Programmatic Marketer
Marketing on Platforms
Life Beyond the Cookie
Brands in Culture
Gaming & Esports
Modern Newsroom
All Topics
Login
Subscribe
My Account
Logout
Special Projects
Digiday+ Research
WTF Series
Newsletters
From ‘Jedi Blue’ to ‘Banksy’: What Google’s code names reveal in the DOJ’s landmark antitrust case
Media
Marketing
Media Buying
Future of TV
Español
Special Projects
Digiday+ Research
WTF Series
Newsletters
Business of TV
Member Exclusive
‘I don’t know if it’s ever going to die’: Advertisers grapple with the GRP’s grip on the TV and streaming ad market
November 25, 2020
Business of TV
How YouTube is working to focus advertisers’ attentions on its connected TV inventory
November 19, 2020
Member Exclusive
‘We get nothing’: Media companies want more detailed audience, revenue breakdowns from free, ad-supported streaming TV platforms
November 18, 2020
Business of TV
‘I need it verified’: Vizio will add Nielsen measurement to lure linear TV ad dollars to its connected TV platform
November 17, 2020
Member Exclusive
TV networks cut costs to confront shrinking profits amid streaming shift
November 11, 2020
Business of TV
How advertisers are evaluating YouTube’s rising connected TV viewership
November 9, 2020
Member Exclusive
Digital publishers hunt for home on connected TV
November 4, 2020
Digiday+ Future of TV Briefing
‘CTV took from everybody’: How connected TV won this year’s upfront
October 28, 2020
Business of TV
TV ad buyers expect networks to tax upfront advertisers that waited to commit
October 26, 2020
Member Exclusive
TV networks face loss of affiliate revenue in shift to streaming
October 21, 2020
Business of TV
‘Double what we would normally pay’: Unstable fourth quarter TV ad market is pushing up prices
October 20, 2020
Business of TV
‘You have to be more nimble’: How advertisers are adapting to a mixed-up fourth-quarter TV market
October 19, 2020
Business of TV
TV sports advertisers grapple with NFL, college football rescheduling games
October 16, 2020
<
1
…
27
28
29
30
31
…
33
>
Looking for something?
