Brands in Culture
Brands have for a long time tried to become part of culture through their marketing, with most strategies hoping to create a clearer connection between people and the brands they use. At the same time, wider culture also affects marketers more directly.
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Brands wanting to handle more marketing internally find staffing challenges
July 5, 2018 • 5 min read -
Target’s not going cashless (yet), but it wants to digitize cash counting
July 3, 2018 • 2 min read -
Inside Chase’s marketing strategy for digital-only brand Finn
June 29, 2018 • 3 min read -
With debit card, Venmo eyes retail partnerships as path to monetization
June 28, 2018 • 3 min read -
How banks are addressing transgender customers in more inclusive ways
June 26, 2018 • 3 min read -
Slack’s new ads tap World Cup to appeal to workers beyond its tech and media base
June 15, 2018 • 3 min read -
Adidas tests new media strategy with World Cup campaign
June 12, 2018 • 3 min read -
Visa ties down its agencies to deliver on business goals for World Cup efforts
June 5, 2018 • 3 min read -
Why Nestle Waters chose WWE for a family-focused campaign
June 4, 2018 • 2 min read -
When Lambo? How Lamborghini became the status brand of the crypto boom
May 24, 2018 • 6 min read -
How Chinese phone maker OnePlus markets its smartphones without a big paid media budget
May 23, 2018 • 4 min read