Brands in Culture
Brands have for a long time tried to become part of culture through their marketing, with most strategies hoping to create a clearer connection between people and the brands they use. At the same time, wider culture also affects marketers more directly.
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‘Thorns and roses’: A day in the life of Amy Errett, CEO for hair-coloring brand Madison Reed
January 16, 2017 • 5 min read -
Trump tweets in support of L.L. Bean as the brand faces online backlash
January 12, 2017 • 3 min read -
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Inside Los Angeles’s social media campaign to bring the Olympics back
January 11, 2017 • 4 min read -
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Conduent CMO on marketing a ‘$6 billion startup’ after the split from Xerox
January 5, 2017 • 3 min read -
Anchor’s aweigh: How one boat-maker is rethinking marine marketing
January 4, 2017 • 3 min read -
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