Brands in Culture
Brands have for a long time tried to become part of culture through their marketing, with most strategies hoping to create a clearer connection between people and the brands they use. At the same time, wider culture also affects marketers more directly.
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Caraa, Mashable and R/GA are named Most Innovative at the 2017 Digiday Awards
November 7, 2017 • 2 min read -
Bailey Lauerman’s Greg Andersen: Brands should pay more attention to Middle America
October 30, 2017 • 2 min read -
Coke and Adobe crowdsource design ideas for the 2020 Olympics
October 19, 2017 • 2 min read -
We Are Social leads the first Digiday Content Marketing Awards Europe with five nominations
October 12, 2017 • 4 min read -
Copyranter: How to tell if you’re an asshole creative
October 6, 2017 • 3 min read -
Copyranter takes on ad agencies that shamelessly pilfer creative ideas
September 22, 2017 • 4 min read -
R/GA and SapientRazorfish lead this year’s Digiday Awards finalists with three nominations each
September 20, 2017 • 4 min read -
‘Hi, I’m head of thought’: Copyranter’s guide to unfortunate marketing job titles of the near future
September 15, 2017 • 3 min read -
How Refinery29 grew 29Rooms from a staff party into a profitable, ticketed event
September 11, 2017 • 2 min read -
Experts: Facebook’s Russia disclosure unlikely to hurt its brand
September 8, 2017 • 2 min read