Brands in Culture
Brands have for a long time tried to become part of culture through their marketing, with most strategies hoping to create a clearer connection between people and the brands they use. At the same time, wider culture also affects marketers more directly.
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Frito-Lay CMO: ‘Innovation is more important than ever’
December 6, 2016 • 3 min read -
The #DumpKelloggs movement is met with #BreitbartCereals
December 1, 2016 • 2 min read -
‘There’s a world outside Candy Crush’: A day at the top of an eSports team
December 1, 2016 • 6 min read -
Breitbart declares war on Kellogg’s after brand pulls advertising
November 30, 2016 • 2 min read -
Netflix promotes ‘Black Mirror’ by targeting ad blockers
November 30, 2016 • 3 min read -
After peak brand emoji, consumer fatigue is setting in
November 29, 2016 • 3 min read -
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