Brands in Culture
Brands have for a long time tried to become part of culture through their marketing, with most strategies hoping to create a clearer connection between people and the brands they use. At the same time, wider culture also affects marketers more directly.
-
-
Copyranter: Forget sex, it’s death that sells these days
May 26, 2017 • 3 min read -
-
#SquadGoals: Brand snark and slang on social media doesn’t work
May 18, 2017 • 3 min read -
-
After Pepsi’s Kendall Jenner debacle, social issue-oriented advertising loses luster
May 12, 2017 • 4 min read -
HP’s ‘The Wolf’ wins Best in Show at the Digiday Content Marketing Awards
May 9, 2017 • 3 min read -
-
Hold my meme: Brands are hijacking digital trends too often
May 4, 2017 • 4 min read -
-
-
‘A lot of internal churning’: Inside United’s PR crisis cleanup
April 28, 2017 • 3 min read -
