Brands in Culture
Brands have for a long time tried to become part of culture through their marketing, with most strategies hoping to create a clearer connection between people and the brands they use. At the same time, wider culture also affects marketers more directly.
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GroupM’s Joe Barone: Brand safety is ‘table stakes’ but still a major issue
November 12, 2018 • 2 min read -
‘The cultural Super Bowl’: How ComplexCon tapped into the allure of streetwear culture
November 9, 2018 • 9 min read -
MedMen’s David Dancer: Regulations need to catch up with the business of cannabis
November 1, 2018 • 3 min read -
Citi’s Jennifer Breithaupt: People are turning away from traditional advertising
October 18, 2018 • 3 min read -
Havas, Arby’s and Carat lead the Digiday Awards finalists
October 9, 2018 • 6 min read -
Equinox’s Vimla Black Gupta on data, influencers and turning Equinox into a lifestyle brand
September 27, 2018 • 3 min read -
‘Cannabis is sexy’: Marketers are ditching traditional companies for the weed industry
September 20, 2018 • 3 min read -
‘They are walking the walk’: Nike’s Kaepernick campaign walks the talk on brand purpose
September 5, 2018 • 5 min read -
Magic Leap’s marketing strategy focuses on developers, but brands are advocating through experiential
September 4, 2018 • 4 min read -
Heineken’s Jonnie Cahill: Bringing data and advertising in-house isn’t sustainable
August 30, 2018 • 3 min read -
With TB12, Tom Brady is tapping into the burgeoning wellness industry
August 30, 2018 • 6 min read -
How Pepsi can use Sodastream acquisition to grow its e-commerce business
August 21, 2018 • 3 min read -
How Johnson & Johnson is using startup incubators to find new talent
August 20, 2018 • 3 min read