Brands in Culture
Brands have for a long time tried to become part of culture through their marketing, with most strategies hoping to create a clearer connection between people and the brands they use. At the same time, wider culture also affects marketers more directly.
-
‘No longer a secondary audience’: Nissan focuses on Saudi women with #SheDrives push
March 1, 2018 • 2 min read -
Slack is the new place for marketers to network and find jobs
February 26, 2018 • 4 min read -
Marketers shame CES for its lack of women keynote speakers
December 5, 2017 • 3 min read -
A day in the life of running Butterball’s turkey emergency hotline
November 22, 2017 • 5 min read -
GE’s Beth Comstock: ‘You have to invest in your brand’
November 21, 2017 • 4 min read -
Vice UK and Weber Shandwick lead the 2017 Digiday Awards Europe finalists
November 16, 2017 • 4 min read -
Why Brits get so excited about retailer John Lewis’ Christmas ads
November 9, 2017 • 4 min read -
Caraa, Mashable and R/GA are named Most Innovative at the 2017 Digiday Awards
November 7, 2017 • 2 min read