Brands in Culture
Brands have for a long time tried to become part of culture through their marketing, with most strategies hoping to create a clearer connection between people and the brands they use. At the same time, wider culture also affects marketers more directly.
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How Pepsi can use Sodastream acquisition to grow its e-commerce business
August 21, 2018 • 3 min read -
How Johnson & Johnson is using startup incubators to find new talent
August 20, 2018 • 3 min read -
Skullcandy creates live concert series as part of content marketing push
August 16, 2018 • 4 min read -
Chick-fil-A overhauls app to respond to customer gripes
August 15, 2018 • 2 min read -
5 lessons brands should learn from the MoviePass chronicle
August 10, 2018 • 3 min read -
Avis is making its cars available to Lyft drivers, opening up new revenue streams
August 7, 2018 • 2 min read -
VC Eric Hippeau: Marketing is at risk of being commoditized
August 2, 2018 • 2 min read -
‘Living and breathing gaming’: OMEN by HP launches long-form video series for the esports community
August 2, 2018 • 3 min read -
Red Bull Radio focuses on brand-building, one Princess Nokia song at a time
July 23, 2018 • 4 min read -
Survey shows celebrities sharing #MeToo stories see boost in marketing credibility
July 17, 2018 • 3 min read -
Brands wanting to handle more marketing internally find staffing challenges
July 5, 2018 • 5 min read