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AI is turning ad tech into a fight for the brain behind the buy
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2793
Results for ‘tiktok’
Sponsored
Beyond Google, how marketers are leveraging shoppable ads across the buying funnel
August 31, 2023
The Creator Economy
What do creators really want from TikTok?
February 22, 2023
Member Exclusive
Digiday+ Research: E-commerce faces competition this holiday season, while brands focus social content on hauls and unboxing
October 29, 2024
Member Exclusive
Media Briefing: From fringe to frontline – AI’s fast-track rise in newsrooms
April 17, 2025
Member Exclusive
Future of TV Briefing: Why streaming ad formats are due for an update
January 24, 2024
Member Exclusive
Marketing Briefing: Why influencers are worried about crossing the actor’s strike picket line
July 25, 2023
The Creator Economy
Why legacy brand Lilly Pulitzer is tripling its influencer marketing budget
April 14, 2023
Business of TV
Warner Bros. Discovery Sports and CNN International create marketplace for sports and political ad dollars
May 8, 2024
Media Product Strategies
Why Vice, BBC, WaPo, others see new TikTok teams as the next wave of specialist publishing talent
January 26, 2023
The Sports Marketing Playbook
Pepsi y Verizon utilizan regalos antes de la temporada de la NFL para captar nuevos consumidores
August 9, 2023
Member Exclusive
Marketing Briefing: U.S. marketers prepare contingency plans amid potential TikTok ban
March 21, 2023
Super Bowl
For Doritos Dinamita, a $7 million ad spot is just the start of its Super Bowl strategy
February 9, 2024
Member Exclusive
Marketing Briefing: Marketers seek help with organic, social personas amid ‘reinvigorated interest in organic content’
May 2, 2023
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