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2686 Results for ‘tiktok’

Google on Trial

AI Briefing: How Google and DOJ’s latest antitrust arguments address AI

November 11, 2024
Member Exclusive

How media buyers view the retail media landscape — from Amazon to Walmart to Wawa

March 21, 2024
Member Exclusive

Future of TV Briefing: How creators are setting themselves up for the career long haul

July 10, 2024
Evolving Agencies

How agencies are testing live shopping and seeing potential in accelerating conversions

February 23, 2023
The 2023 Notebook

Marketers to focus on Gen Z in 2023 with dollars moving to TikTok, raw approach to creative

January 3, 2023
Life Beyond the Cookie

‘We’re still in the infancy of it’: How first-party data is shoring up for marketers as third-party cookie deprecation starts

March 8, 2024
Beyond Ads

How the NFL’s LA Rams advertises to in-stadium fans with Snapchat’s AR technology

October 3, 2023
Marketing on Platforms

Inside Northwestern Mutual’s TikTok crusade for the attention of younger shoppers

October 21, 2022
Marketing on Platforms

Why YouTube’s focus on competing with streamers may have hurt the platform as brands focus on TikTok

December 1, 2022
Super Bowl

Here’s what a $7M, 30-second Super Bowl ad can purchase in digital media in 2023

February 10, 2023
Gaming & Esports

TikTok denies plans for an ad-driven gaming tab as it works to embrace the gaming community

November 3, 2022
The Confessions

‘An exhausting feeling that you’re not good enough’: Confessions of a publicist on weathering a media crisis

August 11, 2023
Member Exclusive

Media Buying Briefing: How Traction evolved into a marketing accelerator, and what that means

March 27, 2023

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