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2615
Results for ‘tiktok’
Marketing on Platforms
How a startup supplement brand is ramping up its TikTok strategy
September 22, 2022
Brands in Culture
Pepsi’s summer campaign taps Bad Bunny and QR codes — and the first-party data that comes with them
May 18, 2023
Marketing on Platforms
Why Reddit’s recent blackout could be a real problem for advertisers
June 14, 2023
Social Fragmentation
How fragmentation has changed hiring in social media
March 9, 2023
Marketing on Platforms
TikTok continues to be a brand marketer darling despite its geopolitical dramas
October 11, 2022
Member Exclusive
Marketing Briefing: Coca-Cola and other major marketers enter ‘test and learn’ phase with generative AI
March 28, 2023
Marketing on Platforms
Los profesionales del marketing se centrarán en la Generación Z en 2023 con dólares que se trasladarán a TikTok, un enfoque crudo de la creatividad
January 3, 2023
Marketing on Platforms
Using NBA stars, Goldfish competes for Gen Z attention on streaming, TikTok and Instagram
October 28, 2022
Member Exclusive
Marketing Briefing: Why BMW, Fender and Saint Laurent are hoping people will watch their short films — but some marketers are skeptical
May 16, 2023
Future of Measurement
Why advertisers are still waiting on the CTV promised land
April 7, 2023
Brands in Culture
Los compradores hispanos son motor de ventas para Hyundai en Estados Unidos
June 5, 2024
Marketing on Platforms
Key takeaways from the DoJ’s battle with Google that advertisers really should know
September 25, 2023
Member Exclusive
Future of TV Briefing: 5 trends to track in this year’s upfront market
June 5, 2024
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