Beyond Google, how marketers are leveraging shoppable ads across the buying funnel

Social media platforms have become powerful channels that enable brands to reach, engage and build loyal relationships with their target audiences.

To bolster efforts to drive awareness, engagement and sales through these platforms, marketers are increasingly turning to shoppable ads that provide a seamless path to purchase. When thought of as shopping ads, as Smartly.io addresses them in this new guide, they are a format that incorporates eye-catching visuals, engaging descriptions and call-to-action buttons that encourage users to buy.

In this new guide, Smartly.io explores the unique benefits and opportunities each social platform offers marketers to drive awareness, engagement and sales. By aligning ad formats and testing strategies with stage-specific goals, marketers are deploying effective and personalized shopping ad campaigns that build trust and maximize ROI.

Download Smartly.io’s shopping ads guide to learn more about:

The benefits of social media shopping ads
Unique features of shopping ads on Instagram, TikTok, Snapchat and more
How to create effective shopping ads
Strategies for each stage of the buyer’s journey

Sponsored by: Smartly.io

Beyond Google, how marketers are leveraging shoppable ads across the buying funnel

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