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The Rundown: AI clones split the creator economy
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    2643 Results for ‘tiktok’
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    Equality and Opportunity

    Why Black creators say relationships with platforms remain strained

    May 17, 2023
  • Measuring Success graphic using ruler and coins
    Member Exclusive

    Future of TV Briefing: TV ad industry’s currency changeover won’t happen in this year’s upfront market — but could during its deals

    April 5, 2023
  • Member Exclusive

    Marketing Briefing: How marketers are using AI to help the vetting process for potential influencer partnerships

    October 31, 2023
  • The 2025 Notebook

    Here’s what you need to know about Perplexity’s Andrew Beck — the exec convincing advertisers to get involved

    January 6, 2025
  • Marketing on Platforms

    Inside Northwestern Mutual’s TikTok crusade for the attention of younger shoppers

    October 21, 2022
  • Modern Retail

    Marcas de bebidas de todo tipo claman por destacar durante el Enero Seco

    January 5, 2024
  • Member Exclusive

    Future of Marketing Briefing: Sora’s promise — and peril — for the creator economy

    October 10, 2025
  • Gaming & Esports

    TikTok denies plans for an ad-driven gaming tab as it works to embrace the gaming community

    November 3, 2022
  • Member Exclusive

    Future of TV Briefing: TV ad industry’s measurement mess gets closer to cleanup phase

    September 27, 2023
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    Selena Gomez y JBalvin tras la conquista de la salud mental con sus propias marcas

    October 10, 2023
  • Marketing on Platforms

    Why YouTube’s focus on competing with streamers may have hurt the platform as brands focus on TikTok

    December 1, 2022
  • The header image shows the silhouette of a woman.
    The Confessions

    Confessions of a media buyer on ‘shake up of rep support’ as platform spend asks get ‘aggressive’

    January 26, 2024
  • The 2023 Notebook

    Marketers to focus on Gen Z in 2023 with dollars moving to TikTok, raw approach to creative

    January 3, 2023
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