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AI is turning ad tech into a fight for the brain behind the buy
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2793
Results for ‘tiktok’
Member Exclusive
Future of TV Briefing: How the future of TV has shaken out so far in 2023
July 5, 2023
Marketing on Platforms
Con ayuda de la estrella de TikTok Keith Lee, Pepsi espera atraer a la Generación Z a los restaurantes de propietarios afroamericanos
June 8, 2023
Social Fragmentation
How marketers are adapting to reach siloed audiences in a fragmented social media landscape
March 8, 2023
Business of TV
How NBC News’ Devan Joseph and Stephanie Scrafano cover the news on TikTok
March 7, 2023
Business of AI
‘There needs to be an AI clause’: AI hype sparks influencer contract overhauls for name, image and likeness
August 19, 2024
Business of AI
Google rolls out more tools for advertisers — including new formats for AI-generated search
May 22, 2024
Business of AI
AI Briefing: As tech giants add more AI tools, Runway and Getty Images team up
December 11, 2023
Retail Media Rewritten
Amazon Prime Day recap: Shoppers buy household items over pricey splurges on first day
July 18, 2024
Marketing on Platforms
With TikTok’s growing list of issues, should marketers think twice about the platform?
January 25, 2023
Member Exclusive
Research Briefing: Small publishers worry less about measurement than larger publishers
July 27, 2023
Member Exclusive
Media Buying Briefing: How generative AI is being applied in big and small settings
November 11, 2024
The Creator Economy
As draft puts WNBA in spotlight, the NBA is speeding up ballplayers’ transition to creators
April 19, 2024
Member Exclusive
Marketing Briefing: Why marketers are seeking deeper partnerships with artists to remix songs, offer experiences
June 6, 2023
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