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Business of TV
23andMe bucks the linear TV decline with its return to the ad channel
December 8, 2023
Member Exclusive
Media Buying Briefing: Handicapping the 2025 national ad marketplace, from an investment POV
January 20, 2025
Beyond Ads
Inside Instagram’s mission to boost brand awareness among Gen Z gamers — with a little help from Fandom
September 21, 2023
Beyond Ads
Inside the NFL’s youth-focused social strategy
September 28, 2022
Glossy
Con su estilo cowboycore, Beyoncé presenta una marca clásica a los jóvenes compradores
February 23, 2024
Member Exclusive
Future of TV Briefing: YouTube makes its case for the TV ad industry’s measurement makeover
March 8, 2023
Glossy
Estée Lauder lanza Nutritious, en una apuesta por la Generación Z
March 10, 2023
The 2025 Notebook
Here’s what you need to know about Perplexity’s Andrew Beck — the exec convincing advertisers to get involved
January 6, 2025
Member Exclusive
Future of TV Briefing: How search stands to play a bigger part in digital video strategies
July 27, 2022
Sponsored
Programmatic playbook: Omnichannel campaign strategies for an ecosystem in constant flux
May 29, 2025
Marketing on Platforms
The fate of Black Twitter remains unclear after Elon Musk’s platform takeover
April 17, 2023
Marketing on Platforms
HelloFresh uses short-form digital video to target home cooks as school year begins
August 17, 2022
Future of TV
Q&A with NBCUniversal News Group’s Catherine Kim about how Stay Tuned is stretching beyond Snapchat
July 18, 2022
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