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“It’s about change management’: Sir Martin Sorrell says the billable hour is dying, but getting clients to move in is proving harder
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2559
Results for ‘tiktok’
Brands in Culture
Pepsi’s summer campaign taps Bad Bunny and QR codes — and the first-party data that comes with them
May 18, 2023
Future of TV
How TikTok’s ad revenue-sharing program TikTok Pulse works
August 16, 2022
Marketing on Platforms
Por qué la apuesta de YouTube por competir con los streamers puede haber perjudicado a la plataforma, ya que las marcas se enfocan en TikTok
December 1, 2022
Member Exclusive
Media Briefing: As AI reshapes media, The New York Times taps former Google exec for strategic role
July 31, 2025
Member Exclusive
Media Buying Briefing: Auto marketers aren’t slowing ad spend in face of tariff tension
March 31, 2025
Marketing on Platforms
Why Reddit’s recent blackout could be a real problem for advertisers
June 14, 2023
Future of Measurement
Why advertisers are still waiting on the CTV promised land
April 7, 2023
Super Bowl
Economic downturn ups the ante for major Super Bowl advertisers General Motor, AB InBev, Netflix
February 10, 2023
Member Exclusive
Marketing Briefing: Why BMW, Fender and Saint Laurent are hoping people will watch their short films — but some marketers are skeptical
May 16, 2023
Beyond Ads
BodyArmor trabaja con Jennifer López para impulsar la marca más allá de los aficionados al fitness y al deporte
April 4, 2023
Member Exclusive
Marketing Briefing: Why sustainability is ‘not a priority’ for marketers right now
July 16, 2024
Member Exclusive
Digiday+ Research deep dive: Publishers don’t make money on TikTok, but that’s not stopping them rushing on to the platform this year
August 2, 2022
Marketing on Platforms
On TikTok, DTC brand Crumbl Cookies looks to trends to target Gen Z
October 14, 2022
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