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Even with a new U.S. TikTok deal in sight, marketers feel uneasy
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2377
Results for ‘tiktok’
Beyond Ads
Amid digital marketing changes, Ibotta turns to brand-building efforts
April 15, 2024
Generative AI
AI Briefing: As tech giants add more AI tools, Runway and Getty Images team up
December 11, 2023
Member Exclusive
Marketing Briefing: Marketers amp up their Las Vegas efforts, including the Sphere, for the Super Bowl
February 6, 2024
Member Exclusive
Marketing Briefing: The far from ‘straightforward’ Q1 economy makes Q2 forecast especially murky for brand spend
April 4, 2023
Beyond Ads
ESPN bets big on TikTok to become ‘home of hockey’ for Gen Z fans
October 17, 2022
Marketing on Platforms
Brands prepare for more shoppers to buy from their phones this holiday season
November 13, 2024
Brands in Culture
Arm & Hammer recurre a los influencers de TikTok para ayudar a los ‘millennials’ y a la generación Z en la temporada navideña
November 28, 2022
Social Fragmentation
When social media platforms start to look alike, the key differentiator is in their roots
March 10, 2023
Navigating Economic Instability
Tariffs, inflation and the ad market’s race for flexibility
February 4, 2025
Marketing on Platforms
Platform and agency execs recommended must-watch films, series heading into fall
September 3, 2025
Social Fragmentation
Content creators say they struggle to keep up with their audiences as social media platforms evolve
March 9, 2023
Marketing on Platforms
TikTok’s latest ad product rollout aims to make creators’ (and advertisers’) lives easier — for the most part
October 14, 2022
Marketing in Sports
Why the NBA is helping basketball creators make longer YouTube videos
October 24, 2024
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