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As athletes embrace owned media properties, they’re pushing for more involved brand deals
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    2685 Results for ‘tiktok’
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    MAC Cosmetics recurre a la TikToker ‘Tube Girl’ para moverse a la “velocidad de la cultura”

    October 11, 2023
  • tiktok captured users
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    Inside Nascar’s content and influencer strategy with TikTok highlighting local businesses

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  • Digiday Awards

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    Future of TV Briefing: Inside The Wall Street Journal’s video-based approach to this year’s election coverage

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    How brands are driving holiday conversions with automation and creator partnerships

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    MrBeast’s creator platform signals a more programmatic creator economy

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  • The Creator Economy

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  • The Creator Economy

    Roblox studios begin to consolidate as Super League buys Supersocial

    May 1, 2025
  • The Creator Economy

    As athletes embrace influencer work, ‘a new breed of agency’ emerges

    August 8, 2024
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