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As athletes embrace owned media properties, they’re pushing for more involved brand deals
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2685
Results for ‘tiktok’
Glossy
MAC Cosmetics recurre a la TikToker ‘Tube Girl’ para moverse a la “velocidad de la cultura”
October 11, 2023
Beyond Ads
Inside Nascar’s content and influencer strategy with TikTok highlighting local businesses
June 30, 2023
Marketing on Platforms
Meta’s Alvin Bowles on next steps for Reels ads
July 5, 2023
Digiday Awards
PepsiCo, Innovid and Paramount+ are 2024 Digiday Video and TV Awards winners
April 16, 2024
Marketing on Platforms
Inside Neutrogena’s educational approach to TikTok to win over Gen Z
September 12, 2023
The Creator Economy
LinkedIn makes it easier for creators to track performance across platforms
July 8, 2025
Digiday Awards
New York Times Advertising , L’Oréal Groupe, e.l.f. and Business Insider are 2025 Digiday Content Marketing Awards winners
May 6, 2025
Member Exclusive
Future of TV Briefing: Inside The Wall Street Journal’s video-based approach to this year’s election coverage
October 23, 2024
Sponsored
How brands are driving holiday conversions with automation and creator partnerships
September 16, 2025
Upfronts
MrBeast’s creator platform signals a more programmatic creator economy
May 13, 2026
The Creator Economy
Substack’s video bet could be a growth hack for small creators
July 2, 2025
The Creator Economy
Roblox studios begin to consolidate as Super League buys Supersocial
May 1, 2025
The Creator Economy
As athletes embrace influencer work, ‘a new breed of agency’ emerges
August 8, 2024
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