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Results for ‘tiktok’
Brands in Culture
Why State Farm used influencer marketing to attract Gen Zers to its video game competition
August 1, 2023
Business of TV
Hellmann’s post-Super Bowl playbook now includes shoppable CTV ads
February 13, 2025
Beyond Ads
Jansport planea utilizar Twitch y las redes sociales para conectar con la Generación Z antes del regreso a clases
July 19, 2023
Agency Culture
When it comes to the talent working on TikTok, more agencies are eying personal profiles
February 24, 2023
Super Bowl
State Farm to skip out on a Super Bowl ad this year, going all in on TikTok instead
February 8, 2023
Beyond Ads
Inside C4 Energy’s plan to reach Gen Z with WWE Superstars
July 31, 2023
Member Exclusive
Future of TV Briefing: The prices Amazon is pitching to advertisers for Prime Video
October 25, 2023
Member Exclusive
Digiday+ Research case study: How brands and influencers are diving into YouTube Shorts
September 27, 2023
Member Exclusive
Media Buying Briefing: Overheard at Digiday’s Media Buying Summit
March 24, 2025
The Creator Economy
YouTube Shorts view count update wins over brands — but creators aren’t sold
April 7, 2025
Content & Commerce
Under the skin of sunscreen challenger brand Vacation’s email newsletter strategy
June 24, 2024
Member Exclusive
Media Buying Briefing: Three fiscal quarters hold the keys to success for the holding companies’ fortunes in 2024
December 2, 2024
Beyond Ads
Using TikTok creators as a marketing tool, Panera Bread tries to rise buzz with millennials, Gen Z
March 17, 2023
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