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2488 Results for ‘tiktok’

The Creator Economy

Inside brands like Powerade, Reese’s and Old El Paso’s Olympic and Paralympic influencer play

May 9, 2024
The Creator Economy

In a booming influencer economy, creators seek standardization for payment terms

February 15, 2024
Member Exclusive

Ad Tech Briefing: Google’s AI updates are portent of antitrust cases to come

May 27, 2025
Brands in Culture

Why U.S. sports teams like the Chicago Bulls are betting on international audiences for growth

September 30, 2024
Member Exclusive

Marketing Briefing: Why marketers are taking a ‘lighter approach’ to Super Bowl advertising this year

February 4, 2025
Modern Newsroom

Will news publishers see another ‘Trump bump’ in Trump’s second term?

November 8, 2024
Member Exclusive

Future of TV Briefing: How the European creator economy compares to the U.S.

November 6, 2024
Member Exclusive

Media Buying Briefing: How TikTok agencies work — and why they don’t fear a U.S. ban of the app

April 10, 2023
Generative AI

AI Briefing: Why WPP is adding Anthropic’s Claude models to its AI platform

May 27, 2024
Member Exclusive

Future of TV Briefing: The top trends and developments that will shape the future of TV in 2024

January 3, 2024
Member Exclusive

Marketing Briefing: Why DE&I becoming a flash point is part of ‘politicization of everything’

January 28, 2025
Member Exclusive

Future of TV Briefing: A Q&A with Coca-Cola’s generative AI head about that holiday ad

November 20, 2024
Publishing in the Platform Era

A day in the life of Nikki Ogunnaike: How Marie Claire’s EIC balances meetings, media and mornings

June 3, 2025

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