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The upfront market is nearly done, as sports acts as both negotiation driver and obstacle
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    2682 Results for ‘tiktok’
  • Marketing on Platforms

    Don’t call them social media networking sites: Why these platforms are distancing themselves from the social media label

    June 26, 2024
  • Member Exclusive

    Research Briefing: Gen Z gets breaking news first through social media like TikTok

    January 25, 2024
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    Social platforms become ‘marketing engines’ as creators look for direct deals to earn money

    January 24, 2024
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    Media Buying Briefing: Influencer marketing looks to grow with AI avatars and shoppable content

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  • An illustration of a red ruler standing upright next to stacks of coins increasing in height from right to left, symbolizing growth and measurement. The background is green with a simple, minimalist design.
    Member Exclusive

    Future of TV Briefing: The upfront measurement currency changeover will prolong the market and affect how ads are priced

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    Creator content has become critical for retail media networks

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    Por qué Halara espera mas interacción tras las ventas virales impulsadas por TikTok

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    News podcast listeners over-index on video podcast consumption

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    Social media platforms fuel AI ad rush with new creative tools

    September 5, 2024
  • Marketing on Platforms

    In graphic detail: The long road to accountability for social media platforms

    March 31, 2026
  • Member Exclusive

    Pitch deck: Inside the TikTok Shop pitch to brands

    September 14, 2023
  • Digiday @ Cannes

    What you missed at Cannes Lions 2024

    June 24, 2024
  • WTF Series

    WTF are gray bots?

    April 28, 2025
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