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2682 Results for ‘tiktok’

Marketing on Platforms

TikTok’s growth has brands like The Athlete’s Foot seeking TikTok agencies

August 28, 2023
Member Exclusive

Marketing Briefing: Major marketers like Colgate-Palmolive, P&G note ‘pensive and anxious’ consumers during earnings

April 29, 2025
The Creator Economy

Influencer boost budgets are throwing gas on social video spending fire

May 18, 2026
The Business of AI

Why YouTube and TikTok creators aren’t going all-in on AI-generated videos

July 30, 2024
Member Exclusive

Future of TV Briefing: How TV and streaming companies’ advertising businesses fared in Q1 2024

May 29, 2024
The Creator Economy

How brands are growing episodic creator partnerships to reach a younger audience

February 10, 2025
The 2025 Notebook

For brand marketers, creators and athletes are becoming interchangeable

January 7, 2025
Marketing on Platforms

‘Everything is coming down’: ChatGPT ads are getting cheaper

April 17, 2026
The Creator Economy

MrBeast is so big, Beast Industries turns down eight-figure brand deals if they aren’t the right fit

April 14, 2026
Glossy

Estée Lauder y The Ordinary comparten estrategias para TikTok Shop

November 29, 2023
Member Exclusive

Research Briefing: Still images receive more attention than Reels on Instagram

May 9, 2024
Brands in Culture

Studios embrace ‘creator and meme culture’ as movies like Twisters, Beetlejuice Beetlejuice memeify marketing

September 6, 2024
Marketing on Platforms

TikTok touts its curated audiences to advertisers to drive Black Friday, Cyber Monday sales

October 16, 2023

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