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‘We’re starting to wonder’: Ad industry chases AI value as usage outpaces proof
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2682
Results for ‘tiktok’
Marketing on Platforms
TikTok’s growth has brands like The Athlete’s Foot seeking TikTok agencies
August 28, 2023
Member Exclusive
Marketing Briefing: Major marketers like Colgate-Palmolive, P&G note ‘pensive and anxious’ consumers during earnings
April 29, 2025
The Creator Economy
Influencer boost budgets are throwing gas on social video spending fire
May 18, 2026
The Business of AI
Why YouTube and TikTok creators aren’t going all-in on AI-generated videos
July 30, 2024
Member Exclusive
Future of TV Briefing: How TV and streaming companies’ advertising businesses fared in Q1 2024
May 29, 2024
The Creator Economy
How brands are growing episodic creator partnerships to reach a younger audience
February 10, 2025
Marketing on Platforms
‘Everything is coming down’: ChatGPT ads are getting cheaper
April 17, 2026
The 2025 Notebook
For brand marketers, creators and athletes are becoming interchangeable
January 7, 2025
The Creator Economy
MrBeast is so big, Beast Industries turns down eight-figure brand deals if they aren’t the right fit
April 14, 2026
Glossy
Estée Lauder y The Ordinary comparten estrategias para TikTok Shop
November 29, 2023
Member Exclusive
Research Briefing: Still images receive more attention than Reels on Instagram
May 9, 2024
Marketing on Platforms
TikTok touts its curated audiences to advertisers to drive Black Friday, Cyber Monday sales
October 16, 2023
Digiday Podcast: The Return
Goodbye LinkedIn, Hello TikTok: The Return podcast, season 2, episode 6
November 30, 2023
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