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‘Identity is the qualifier for AI’: Publicis’ $2.2 billion LiveRamp deal is a bet that whoever controls the data owns the AI era
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2613
Results for ‘tiktok’
Gaming & Esports
Cómo TikTok está utilizando los datos para convencer a las marcas de videojuegos para que gasten en la plataforma
October 27, 2023
Digiday+ Media Buying Briefing
Media Buying Briefing: Havas’ cookieless solution has become key link in its operating model
March 17, 2025
Member Exclusive
Research Briefing: TikTok’s and Instagram’s importance to marketers jumps during the holidays
November 16, 2023
The Creator Economy
Why LinkedIn is spotlighting the average watch time metric to support its video push
February 5, 2025
Member Exclusive
Media Briefing: A history of media companies getting into the social platform business, in light of BuzzFeed’s plans
February 13, 2025
Member Exclusive
Future of TV Briefing: A Super Bowl streaming post-mortem with Tubi’s Nicole Parlapiano
February 12, 2025
The Creator Economy
In graphic detail: How AI is going to shape influencer marketing next year
October 16, 2025
Content & Commerce
What TikTok’s e-commerce launch could mean for marketers and content creators
August 18, 2023
Marketing on Platforms
YouTube’s social commerce bet: Still in the game, but playing the long strategy
March 19, 2025
The Creator Economy
Las redes sociales se convierten en “motores de marketing” mientras los creadores buscan ofertas directas para ganar dinero
January 24, 2024
The Creator Economy
Creators rethink revenue mix in anticipation of economic slump
April 14, 2025
Member Exclusive
Marketing Briefing: Agencies see more RFPs for brand building amid ‘recalibration’ of marketers’ priorities
January 30, 2024
The Creator Economy
TikTok creators are increasingly tapping into food-centric content — and brands are following
November 28, 2023
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