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Even with a new U.S. TikTok deal in sight, marketers feel uneasy
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2376
Results for ‘tiktok’
Beyond Ads
‘Not a simple adjacency strategy’: How Group Nine is selling advertisers on bigger and longer editorial deals
August 21, 2020
Publishing in the Platform Era
With no games, sports publishers turn to user-generated content
April 27, 2020
Marketing on Platforms
Facebook says Apple’s forthcoming privacy moves will throttle publisher revenue on its Audience Network
August 26, 2020
Member Exclusive
‘Like being conned’: Agency employees say that fake job listings are making the already difficult job market even harder
August 10, 2020
Marketing on Platforms
Ad buyers to TikTok: Make it easier to buy ads
November 18, 2019
Member Exclusive
The Rundown: Video metrics will never be totally reliable
January 15, 2020
Retail Revolution
‘Retailers are media owners in their own right’: Why e-commerce is driving more of Unilever’s media spend
September 9, 2020
Managing Through Crisis
How the alternative holding agency groups are hitting growth spurts even during the downturn
August 7, 2020
Member Exclusive
Media Briefing: How publishers are pushing podcasts to new audiences
April 15, 2021
Marketing on Platforms
Twitter hack jolts companies into a social media security check
July 17, 2020
Member Exclusive
Digiday Research: How ad spending is changing in the coronavirus era
April 27, 2020
Member Exclusive
Pitch deck: TikTok is testing cost-per-click ad pricing
November 5, 2019
Marketing on Platforms
As Instagram tests IGTV ads, it will need to get influencers on board
February 12, 2020
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