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2521 Results for ‘tiktok’

Marketing

‘Not a place for takeovers’: Pepsi amps up Triller marketing plans

January 12, 2021
Marketing on Platforms

‘There’s been no emails or interest’: As the drama over TikTok intensifies, advertiser interest cools

August 6, 2020
Sponsored

How the new digital customer is shaping the content commerce experience

April 27, 2021
Media

‘More comfortable with the uncomfortable’: 2021 promises an uneasy sense of déjà vu for advertisers

February 1, 2021
Member Exclusive

Media Buying Summit Recap: ‘A lot of lawyers involved:’ Agencies prep for life beyond the cookie

November 2, 2021
Marketing on Platforms

‘Building up a community first’: Instagram Reels has little on offer for advertisers — for now

August 6, 2020
Brands in Culture

‘It wasn’t your usual Super Bowl production’: Chipotle CMO Chris Brandt on figuring out the right tone for the Big Game

January 28, 2021
Retail Revolution

‘People thought I was crazy’: Working with DTC brands inspired former agency director to found a DTC skincare brand amid the pandemic

April 5, 2021
Publishing in the Platform Era

Meredith to use the sale of its local media group to grow national publications into multi-platform brands

May 24, 2021
Member Exclusive

‘Allow the creators to create’: EOS hands influencers the wheel to drive effectiveness of its TikTok campaigns

July 8, 2020
Brands in Culture

How brands are rethinking a virtual SXSW this year, from mailed cheese to immersive online games

March 15, 2021
Publishing in the Platform Era

‘A stamp of legitimacy’: TikTok turns up its branded content spending and profile with publishers

July 31, 2020
Brands in Culture

‘Throwing spaghetti against the wall’: Why marketers are expanding experimental budget testing

April 8, 2021

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