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Forrester’s principal media report: It’s here to stay, so wise up on how to use it
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    2487 Results for ‘tiktok’
  • tipser
    Sponsored

    E-commerce is about convenience in the experience era

    November 30, 2020
  • Illustration of two TVs playing tug-of-war.
    Member Exclusive

    The streaming wars have escalated over turf grabs

    August 26, 2020
  • tv creature measuring height
    The Programmatic Marketer

    Advertisers’ protracted pursuit of cross-media measurement is gathering pace.

    May 17, 2021
  • influencer hands
    Marketing on Platforms

    ‘We spiraled it into an actual content machine’: Inside a shoe company’s influencer strategy

    April 1, 2021
  • Publishing in the Platform Era

    ‘There’s no revenue on it’: Why publishers aren’t prioritizing Instagram Reels

    August 13, 2020
  • tv
    Member Exclusive

    How the future of TV and streaming has – and hasn’t – been reshaped so far by 2020

    September 16, 2020
  • tiktok
    Marketing on Platforms

    TikTok’s self-service platform launch is perfectly timed to kick Facebook while it’s down

    July 10, 2020
  • third party cookie demise
    Life Beyond the Cookie

    CMO Summit Recap: How marketers are adjusting to the delayed phase-out of third-party cookies

    July 27, 2021
  • Sponsored

    Livestream shopping and social commerce are reshaping e-commerce

    March 22, 2021
  • exec arrows
    Data Regulation

    As ad tech firms reveal data flows to foreign adversaries, Sen. Ron Wyden preps bill to restrict data exports

    June 30, 2021
  • tiktok
    Marketing on Platforms

    TikTok is coming after Snapchat with a new augmented reality ad format

    May 8, 2020
  • esports gamers
    Member Exclusive

    Media Buying Briefing: Synthetic experiences outgrow their novelty status as they attract more brands

    June 14, 2021
  • tv creature measuring height
    Member Exclusive

    Future of TV Briefing: Free, ad-supported streaming TV platforms are cable TV’s streaming heirs

    March 24, 2021
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