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‘Identity is the qualifier for AI’: Publicis’ $2.2 billion LiveRamp deal is a bet that whoever controls the data owns the AI era
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Results for ‘tiktok’
Member Exclusive
Marketing Briefing: ‘Safety Dance’: Why brand messaging is pivoting between caution and convenience in the face of the Delta variant
September 14, 2021
Beyond Ads
‘There’s more opportunity’: Publishers on TikTok are taking branded content into their own hands
November 23, 2020
Member Exclusive
Future of TV Briefing: Facebook’s short-form play
March 17, 2021
Member Exclusive
Beauty & Wellness Briefing: How beauty brands are responding to the ‘Great Resignation’
November 16, 2021
Brands in Culture
‘We need to see ourselves as a media business’: AC Milan’s endgame for content
February 25, 2021
The Creator Economy
‘Mindset that this is going to be long-term’: Inside Visible’s influencer marketing strategy for Pride and beyond
June 17, 2021
Announcement
In The Know, The New York Times and Harvard Business Review are Digiday Media Awards winners in 2021
June 24, 2021
Beyond Ads
As gaming expands, endemic and non-endemic creative agencies emphasize their strengths
August 3, 2021
Member Exclusive
Media Briefing: Publishers are beginning to decipher audience clues by cracking FLoC codes
June 3, 2021
Member Exclusive
Media Buying Briefing: ‘The golden age of audio’: New forms hit a higher note, but radio buyers still struggle to hear it
September 27, 2021
Member Exclusive
Media Briefing: How a wave of independent authors is spawning more media co-ops
April 22, 2021
Marketing on Platforms
‘Great position to steal share’: As use-it-or-lose-it ad spending picks up, TikTok emerges as an unlikely beneficiary
October 28, 2020
Marketing on Platforms
What a $5.5 million Super Bowl ad can buy in digital media
February 5, 2021
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