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Buyers aren’t exactly won over by Netflix’s new monthly active viewers (MAV) metric
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7 seats left:
Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit
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2435
Results for ‘tiktok’
Member Exclusive
Marketing Briefing: Zenni’s vp of growth marketing on making the switch to ‘bite-sized’ planning windows due to Covid
August 3, 2021
Member Exclusive
TikTok’s unusual spinoff: 4 outstanding advertiser concerns
September 22, 2020
Brands in Culture
‘Everything is open to us’: Why Krystal’s CMO is returning for seconds at the fast-food brand
July 13, 2021
Member Exclusive
Future of TV Briefing: 5 questions about Netflix’s ad-supported plans
April 27, 2022
Sponsored
Quarantine drove increased creativity for in-house teams
February 7, 2021
Sponsored
The state of in-housing 2021
January 28, 2021
Member Exclusive
Marketing Briefing: ‘Hard for parents’: As in-person learning returns, marketers and agency execs have to give flexibility
August 31, 2021
Member Exclusive
Media Buying Briefing: ‘You can’t legislate uncertainty’: two agencies rethink return-to-office plans after employee pushback
August 30, 2021
Member Exclusive
Future of TV Briefing: How the coronavirus crisis reshaped (and sped up) the future of TV
March 10, 2021
Member Exclusive
Media Buying Briefing: As the auto industry shifts its priorities, digital media buying slides into the driver’s seat
September 13, 2021
Member Exclusive
Marketing Briefing: ‘In times of uncertainty, we crave familiarity’: Why nostalgia marketing is everywhere right now
September 28, 2021
Member Exclusive
‘Too beholden’: Why the TikTok ban has marketers griping about their reliance on Facebook and Google
August 17, 2020
Future of TV
‘We’ll give you money’: TikTok getting publishers’ attention by including them in $1 billion Creator Fund
August 28, 2020
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