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2304 Results for ‘tiktok’

Managing Through Crisis

How the world’s biggest advertisers are spending (or not) as industries adapt to the coronavirus pandemic

May 17, 2021
Publishing in the Platform Era

Inside NowThis’s restrained TikTok content strategy

March 11, 2020
Marketing on Platforms

Luxury brands go all in on TikTok

February 27, 2020
Marketing on Platforms

‘TikTok has taken over our lives’: What happens when a beauty product goes viral

March 10, 2020
Member Exclusive

Media Buying Briefing: ‘It’s hard to get off the crack of Facebook and Google’

March 15, 2021
Member Exclusive

Brand Summit Recap: Marketers face looming identity crisis

February 10, 2021
Member Exclusive

Marketing Briefing: How the Super Bowl represents a return to normalcy that’s yet to become reality

February 9, 2021
Member Exclusive

Future of TV Briefing: How Amazon, Roku and YouTube stepped up in this year’s upfront market

July 14, 2021
Marketing on Platforms

‘We’re netting out with higher revenue’: Publishers reaping the benefits of Snapchat’s strong second half

November 25, 2020
Member Exclusive

Media Buying Briefing: Mediahub’s Sean Corcoran on diversifying rosters and championing diversity

March 29, 2021
Brands in Culture

How China’s swift recovery boosted it to fashion capital status

December 28, 2020
Brands in Culture

‘We look to those as growth levers’: How fitness start-up Obé is using brand partnerships to boost awareness

November 13, 2020
Member Exclusive

‘This was the zeitgeist year’: How TV networks sold advertisers on streaming in this year’s upfront

September 30, 2020

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