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2304
Results for ‘tiktok’
Managing Through Crisis
How the world’s biggest advertisers are spending (or not) as industries adapt to the coronavirus pandemic
May 17, 2021
Publishing in the Platform Era
Inside NowThis’s restrained TikTok content strategy
March 11, 2020
Marketing on Platforms
Luxury brands go all in on TikTok
February 27, 2020
Marketing on Platforms
‘TikTok has taken over our lives’: What happens when a beauty product goes viral
March 10, 2020
Member Exclusive
Media Buying Briefing: ‘It’s hard to get off the crack of Facebook and Google’
March 15, 2021
Member Exclusive
Brand Summit Recap: Marketers face looming identity crisis
February 10, 2021
Member Exclusive
Marketing Briefing: How the Super Bowl represents a return to normalcy that’s yet to become reality
February 9, 2021
Member Exclusive
Future of TV Briefing: How Amazon, Roku and YouTube stepped up in this year’s upfront market
July 14, 2021
Marketing on Platforms
‘We’re netting out with higher revenue’: Publishers reaping the benefits of Snapchat’s strong second half
November 25, 2020
Member Exclusive
Media Buying Briefing: Mediahub’s Sean Corcoran on diversifying rosters and championing diversity
March 29, 2021
Brands in Culture
How China’s swift recovery boosted it to fashion capital status
December 28, 2020
Brands in Culture
‘We look to those as growth levers’: How fitness start-up Obé is using brand partnerships to boost awareness
November 13, 2020
Member Exclusive
‘This was the zeitgeist year’: How TV networks sold advertisers on streaming in this year’s upfront
September 30, 2020
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