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Even with a new U.S. TikTok deal in sight, marketers feel uneasy
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    2377 Results for ‘tiktok’
  • Sponsored

    Report: How brands are using TikTok as a growth channel

    May 10, 2021
  • Brands in Culture

    ‘Go back to being authentic’: How 150-year-old Prudential Financial wants to maintain brand relevance

    November 17, 2021
  • Retail Revolution

    In graphic detail: How influencers drive social commerce sales

    May 11, 2022
  • Animation of a person scrolling on their phone.
    Member Exclusive

    Digiday Guide: Everything you need to know about Gen Z’s media consumption habits

    June 23, 2021
  • Media

    Here’s how 2021 went for publishers in five charts

    December 29, 2021
  • The header image shows an illustration of three people working together.
    Member Exclusive

    Marketing Briefing: As Juneteenth nears, some brands’ lack of diversity shows in their performative marketing

    May 31, 2022
  • Awards

    Kellogg’s, LEGO and Michelob Ultra are Digiday Content Marketing Awards winners

    March 23, 2022
  • The Programmatic Marketer

    With media optimization a game of diminishing returns, advertisers turn the screws on creative quality online

    January 19, 2022
  • Animation of a person scrolling on their phone.
    Brand Safety

    ‘A triple whammy’: New study shows the dangers of brand proximity to viral video content

    September 28, 2021
  • classroom
    Member Exclusive

    Marketing Briefing: Marketers find value in new channels ahead of this unusual back-to-school season

    July 20, 2021
  • paying for media
    Publishing in the Platform Era

    How El Dodo’s Facebook and YouTube strategy led to profitability in three years

    August 16, 2021
  • The header image shows an illustration of two women looking at their mobile phones.
    Marketing on Platforms

    ‘A symbiotic relationship’: Why social media platforms are getting in front of the growing creator economy

    June 16, 2021
  • revenue diversification
    Content & Commerce

    How eos skincare rode a TikTok trend to sales increases

    April 16, 2021
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