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Buyers aren’t exactly won over by Netflix’s new monthly active viewers (MAV) metric
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Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit
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Sponsored
Report: The marketer’s guide to the video advertising mix in 2022
December 14, 2021
Member Exclusive
Digiday Research: Facebook is the only social platform valuable to a majority of the brands and publishers using it
July 7, 2021
Experimental Channels
‘It has to be value-centric’: How a regional food brand leverages organic social strategy to boost brand awareness
May 11, 2022
Member Exclusive
Media Briefing: The top trends in publishers’ businesses since the start of 2022
March 10, 2022
Member Exclusive
Media Briefing: Why publishers hope chatbots will be the latest retention tool
May 25, 2023
Brand Safety
Twitter leads the third Media Responsibility Index, as Mediabrands/MAGNA mulls expanding beyond just social media
February 2, 2022
Beyond Ads
‘Everyone is dabbling’: Outback wants to reach younger diners through NFTs and college sports
July 15, 2022
Brands in Culture
Zola y Tinder abogan por la Ley de Respeto al Matrimonio en su nuevo plan de marketing
September 14, 2022
Member Exclusive
Media Briefing: Publishers use registration walls as subscription bridges
July 21, 2022
Member Exclusive
Media Briefing: A Q&A with The Atlantic’s Nicholas Thompson
April 21, 2022
Member Exclusive
Marketing Briefing: Marketers seek more performance marketing given the economic uncertainty
August 23, 2022
Marketing on Platforms
Hyundai incluye canción del Mundial de Fútbol con BTS en su estrategia de marketing
September 28, 2022
Publishing in the Platform Era
As gray area between ads and paid influence grows, Mozilla calls on TikTok to tighten controls on political videos
June 4, 2021
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