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In Graphic Detail: Why platforms are turning social video into living room TV
Media
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Future of TV
Special Projects
Digiday+ Research
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2491
Results for ‘tiktok’
Modern Retail
Cómo la IA se está infiltrando en el marketing de influencers
April 3, 2023
Evolving Agencies
A medida que crece el marketing de influencers, marcas y agencias experimentan con nuevas herramientas de contenidos
December 9, 2022
Awards
Mindshare, Xaxis, Samba TV and Campfire are Digiday Marketing and Advertising Awards Europe finalists
December 14, 2021
Marketing on Platforms
‘It’s not a peanut butter spread approach’: How advertisers are adapting to a more nuanced social landscape
February 28, 2022
Business of TV
GroupM’s Bharad Ramesh explains why TV advertising’s measurement shift is only getting started
July 5, 2022
Member Exclusive
Future of TV Briefing: Frequency management continues to be a challenge for streaming advertisers
February 15, 2023
Member Exclusive
Future of TV Briefing: TV networks’ total audience push likely to stretch to a full-court press in this year’s upfront negotiations
April 13, 2022
The Creator Economy
Village Marketing founder Vickie Segar predicts shifts in influencer marketing, other trends after WPP acquisition
March 3, 2022
Member Exclusive
Media Buying Briefing: Influencer marketing costs keep rising with demand despite long-term challenges
February 13, 2023
Marketing on Platforms
‘A few more strategic decisions’: What it’ll take for TikTok’s ad offerings to get advertiser buy in
August 2, 2021
Beyond Ads
American Express is using QR codes and billboards to promote small businesses
July 11, 2022
Member Exclusive
Future of TV Briefing: How the future of TV shaped up in 2021
December 22, 2021
Member Exclusive
Media Briefing: Publishers test new tactics for keeping ad dollars in-quarter
April 20, 2023
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