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2793 Results for ‘tiktok’

Marketing on Platforms

El CEO de Ebiquity explica por qué los anunciantes frenan el gasto en el duopolio Google-Facebook

September 28, 2022
Digiday @ Advertising Week

Advertising Week Briefing: Media companies evolve digital video use to increase audience, ad revenue

October 21, 2022
Member Exclusive

Future of TV Briefing: A Q&A with Major League Baseball’s CRO about the league taking bigger swings in streaming

October 12, 2022
Marketing on Platforms

‘Out of the innovation bucket’: TikTok’s share of dollars grows the further it goes down the marketing funnel

April 4, 2022
Marketing on Platforms

The rundown: How Snapchat laid the groundwork for a reset to users and advertisers

April 20, 2023
Member Exclusive

Media Buying Briefing: Debating the value of open-exchange programmatic vs. PMPs

June 12, 2023
Evolving Agencies

Fragmented media landscape changes what clients expect from PR agencies

March 13, 2023
Sponsored

How social media is helping brands connect with Gen Z audiences

October 18, 2022
Marketing on Platforms

How Abercrombie & Fitch is using TikTok to reintroduce the brand and ‘reflect back who our consumer is today’

February 24, 2022
Marketing on Platforms

La importancia de monitorear las redes sociales: Hulu ajusta su estrategia para conocer los intereses de los espectadores

August 11, 2022
Sponsored

The state of publisher audiences: Building stronger connections between publishers and Gen Z and young millennial audiences

January 21, 2024
Brands in Culture

How Tito’s Handmade Vodka is tapping into the ‘cultural phenomenon’ of Dry January

January 9, 2023
Member Exclusive

Marketing Briefing: ‘Success is tied to its creators’: As TikTok offers ad rev sharing, it courts creators and recognizes its shift to entertainment platform

May 10, 2022

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