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2559 Results for ‘tiktok’

Brands in Culture

‘Go broader’: Supergoop is aiming to boost brand awareness, get in front of new audiences with OOH, print and Twitch

April 7, 2022
Publishing in the Platform Era

BuzzFeed expands creator network to produce more content while keeping fixed costs down

June 26, 2023
Navigating Economic Instability

Here’s what ad and media execs really mean when commenting on a whirlwind Q2

August 9, 2023
Beyond Ads

Dopamine rush to deeper engagement: short-form video boom fuels brands’ embrace of longer-form content

June 2, 2023
Retail Revolution

How Squarespace is marketing more directly to the creator economy

September 27, 2022
Member Exclusive

Marketing Briefing: As in-housing becomes a mainstay, marketer mindsets on in-housing vs. agencies needs to change

May 9, 2023
Marketing on Platforms

Why this DTC nut butter brand is partnering with foodie brands, influencers to debut in the U.S.

August 4, 2022
Beyond Ads

Por qué marcas como Nascar están adoptando enfoques alternativos cuando trabajan con deportistas universitarios

November 1, 2023
Digiday @ Cannes

Cannes Briefing: After anti-‘woke’ marketing backlash, purpose-driven messaging reconsidered — plus CMO video series

June 22, 2023
Member Exclusive

Media Buying Briefing: Agencies’ views for and against bid shading

September 18, 2023
Brands in Culture

How Zola is boosting its OOH spending in New York for ‘engagement season’

December 8, 2022
Marketing on Platforms

Days Inn seeks unique ways to stand out as people return to traveling

June 30, 2022
Member Exclusive

Media Briefing: Here’s what publishers want to see on Threads

August 3, 2023

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