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12944 Results for ‘social’

Media

‘Eager to explore more’: Business Insider’s virtual events strategy lifts volume and plants evergreen on-demand feature

September 16, 2020
Brands in Culture

Political ads take center stage in battle between social networks

November 4, 2019
Media

Brands are demanding more flexibility in their digital upfront negotiations with publishers

October 14, 2020
Member Exclusive

‘Over-inflating their importance’: Why many marketers are wrong-footed on race

June 9, 2020
Member Exclusive

‘Stop asking for a ‘viral’ anything’: Why Ocean Spray’s successful meme can’t be replicated

October 12, 2020
Equality and Opportunity

‘Stand for something’: As protests continue, tone-deaf influencer marketing is in the spotlight

June 4, 2020
Retail Revolution

‘Growing two times faster than the rest of the market’: Inside L’Oreal’s e-commerce playbook

November 6, 2020
Future of TV

Quibi’s shutdown underscores economic challenge for big-budget, bite-sized shows

October 23, 2020
Beyond Ads

‘None of this is celebrity for celebrity’s sake’: How publishers are trying to scale virtual events with high-profile star power

September 18, 2020
Work Life

‘Significant shift’: With a new national TV spot, Zocdoc is changing its advertising strategy to be more offline

September 10, 2020
Member Exclusive

‘Agencies will have to wait it out’: Client business uncertainty flows downhill

May 4, 2020
Announcement

Shopify, Chewy and Ally are Resilience Awards finalists

September 1, 2020
Marketing on Platforms

‘Nothing typical about this year’s political ad market’: As crises continue forecasts predict higher than ever political ad spending

June 17, 2020

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