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2883 Results for ‘metrics’

Life Beyond the Cookie

Ad tech’s take: early reactions to Google’s third-party cookie demise

March 1, 2024
Member Exclusive

Research Briefing: Pinterest pitches itself to marketers to build clout among platforms

October 12, 2023
Digiday Programmatic Marketing Summit

With the rise of retail media networks, marketers continue to grapple with lack of standardization

December 7, 2023
Member Exclusive

Future of TV Briefing: A Q&A with Michelle Khare on why YouTube creators are contending for Emmys

June 4, 2025
Publishing in the Platform Era

Referral traffic from Google Discover increases in 2024 amid the steady decline of referrals from social

December 23, 2024
Member Exclusive

Media Buying Briefing: Here’s how independent agencies are using marketing mix modeling

August 7, 2023
Member Exclusive

Future of TV Briefing: This year’s upfront cycle didn’t spur much progress on the measurement currency front

July 26, 2023
Member Exclusive

Media Buying Briefing: Code and Theory Network does tech unlike other holdco operations

October 7, 2024
Member Exclusive

Media Briefing: Less clicks, more problems: What Google’s AI Mode means for publishers

May 22, 2025
Member Exclusive

Media Buying Briefing: Why indie agency Langrand tilts against consultancies, rather than fellow agencies, to help clients transform

September 2, 2024
Sponsored

An advertiser’s guide to integrating branding and performance goals: Tactics and insights for omnichannel campaigns with impact

February 26, 2025
Super Bowl

What this year’s Super Bowl ads said about diversity, influencers and commerce

February 14, 2024
Member Exclusive

Pitch deck: The MSG Sphere has tried to sell itself as one-of-a-kind inventory to advertisers

November 24, 2023

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