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2883 Results for ‘metrics’

The Creator Economy

Influencer agencies expand in U.S. markets with new leadership as global competition rises

January 25, 2024
Member Exclusive

Marketing Briefing: Why agency execs believe there will be more faux OOH in 2024

November 28, 2023
Member Exclusive

Media Buying Briefing: Agencies expand their DEI goals and offer their expertise to clients

August 21, 2023
Member Exclusive

Media Briefing: ‘Cloudflare is locking the door’: Publishers celebrate victory against AI bot crawlers

July 3, 2025
Member Exclusive

Media Briefing: Step by step, publishers are building toward an agent-led ad business

October 23, 2025
Member Exclusive

Programmatic for sellers: Unit 3 – Understanding how programmatic CTV/OTT is sold

November 21, 2023
Member Exclusive

CMO Strategies: Mapping display trends across site and newsletter advertising — direct and programmatic

August 16, 2023
Future of Measurement

The Media Rating Council is angling for better clarity in an era of compounding complexity

August 4, 2023
Member Exclusive

Future of TV Briefing: Inside The Wall Street Journal’s video-based approach to this year’s election coverage

October 23, 2024
Sponsored

The state of publisher audiences: Building stronger connections between publishers and Gen Z and young millennial audiences

January 21, 2024
Member Exclusive

Media Briefing: Digiday Publishing Summit is approaching and media execs are ready to talk shop

September 14, 2023
The Programmatic Marketer

GroupM is removing MFAs from its inclusion lists

August 21, 2023
Future of Measurement

Digitas’ data chief on attention as a metric: ‘All measurement is imperfect’

October 24, 2022

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