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2883 Results for ‘metrics’

Sponsored

How Campbell’s and GSK’s multi-platform campaigns achieved authentic audience responses

April 16, 2024
Marketing on Platforms

Legal battle aside, here’s all you need to know about TikTok right now

September 24, 2024
Marketing on Platforms

X boasts 8 billion daily video views as it pushes to become video-first

May 15, 2024
Sponsored

The publisher’s guide to evergreen content

June 6, 2023
Sponsored

Why advertisers must address attention first to optimize privacy-friendly targeting

February 8, 2024
Member Exclusive

Media Briefing: Publishers are frustrated — and quietly grateful — after Google’s cookie U-turn

April 24, 2025
The Programmatic Marketer

Anatomy of an ad tech outrage

September 1, 2023
Third-Party Cookie Primer

Independent agencies shift to post-cookie tools: AI, new measurement strategies and retail media

January 30, 2024
Evolving Agencies

Billups rethinks analytics offering to win over OOH ad dollars for performance campaigns

November 22, 2023
Member Exclusive

Digiday+ Research: Unwrapping brands’ 2025 holiday marketing strategies

September 30, 2025
Gaming & Esports

Fnatic’s Valorant success shows why winning competitions still matters in esports

April 4, 2023
The Business of AI

AI Briefing: The AI search race heats up with more audit tools, ads and pending antitrust outcomes

August 26, 2024
Beyond Ads

The stalemate of sustainability: Who holds the responsibility of cutting carbon from digital ads?

April 22, 2024

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