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2883
Results for ‘metrics’
Sponsored
Marketers are automating CTV campaign optimization to drive revenue
June 29, 2023
Beyond Ads
AI Briefing: Google Deepmind open-sources SynthID for watermarking generated text
October 28, 2024
Life Beyond the Cookie
Ad execs enter crucial phase of Google’s Privacy Sandbox experimentation
March 19, 2024
Digiday @ DMEXCO
Redefining Dmexco 2023: A closer look at ad tech’s most ambitious networking event
September 20, 2023
Navigating Economic Instability
Q1 ad rundown: there’s cautious optimism amid impending changes
April 17, 2024
Gaming & Esports
How Roblox’s Partner Program is helping the platform assert its legitimacy as a marketing channel
July 11, 2023
Digiday Media Buying Summit
Overheard at DMBS Spring 2024: problems and solutions to retain talent
March 8, 2024
Looking Back/Ahead to 2024
Why the first Grand Theft Auto 6 trailer might be gaming’s biggest marketing moment of 2023
December 6, 2023
Life Beyond the Cookie
Advertisers slowly acknowledge that measurement, not targeting, might be the bigger cookie deprecation challenge
March 5, 2024
Member Exclusive
Research Briefing: Walmart will beef up its retail media network with Vizio acquisition
February 29, 2024
The Creator Economy
The case for and against micro-influencers
July 17, 2023
The Creator Economy
Social platforms become ‘marketing engines’ as creators look for direct deals to earn money
January 24, 2024
Sponsored
How ironSource’s hybrid mediation solution is enhancing mobile ad monetization
March 23, 2023
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